Love being mischievous?
Love dressing up?
Love cocktails?
Love Alcotraz and cells?
Then you’ll love Alcotraz.

This themed bar has it all. Alcotraz is London’s first theatrical cocktail bar which is in Brick Lane.

This is a one of a kind immersive prison experience.

All of us convicted criminals (guests) had to dress in orange prison jumpsuits, we were issued a criminal identity number, learnt the art of smuggling contraband past guards, got locked up behind bars and enjoyed some delicious bespoke cocktails made by expert mixologists.

This themed bar was inspired by the movies and TV shows that have brought to life America’s infamous prison. Alcotraz can accommodate up to a total of 40 inmates.

This experience can’t be found anywhere else in London and it will leave you wanting to break back in. I sure do.

Alcotraz themed prison cocktail bar

Opening hours
Wednesday from 6:15-10.15pm
Thursday-Saturday from 5-11.15pm

Originally was at
212 Brick Lane, London E1 6SA

Now based in
Unit 3B, Rosewood Building, Hackney Rd, London E2 8GY

Booking fee: £33.99 (Includes 4 cocktails from your brought drink of choice  + 1.45 hours inside the prison)
To book
Bookings can be made online via here

Thanks to Alcotraz who let some of us from Love Pop Ups London come down to get locked up and loose our minds within our cells on our smuggled contraband. Get links to our write ups from below.

Discover more and read our write ups….

“Alcotraz is an immersive themed prison cocktail bar making you want to break back in rather than breaking out.”
January 2018

Joanne of Love Pop Ups London 2018 blog post, 2022 post & 2022 reel post

“The prisoners (mixologists) then come over to get your alcohol, they then go to the bar to make your group a cocktail with this. You get four rounds of drinks throughout the evening, our group managed to smuggle in vodka, gin and whisky. Each cocktail tasted really good my favourite one was the passion fruit daiquiri.”
January 2018

Jess blog post

“Escape to Alcotraz, yes you heard me right I chose to go to prison for the evening and had so much fun.”
January 2018


“Our cell was for 4 and had a ‘bed’ and ‘toilet’ (not real obviously, but still freaky detail!). There were also details referring to the TV show Orange is the New Black scattered around the cells.”
January 2018

Katie blog post

We drink cocktails, riot and organise a mass breakout!
November 2022

@beautyandthefeast Instagram post

“I had such a fun time in prison last night”
November 2022

@betheneatss Instagram reel

“Alcotraz it’s a fully immersive theatrical experience where the wardens are very much real and if you don’t follow the rules a trip to see the Governor is on the cards and your legal representative may or may not get you out!”
November 2022

@jojoexplora Instagram reel

“Who knew that jail could be so fun?!”
November 2022

@lotseats Instagram post

“Entertaining & enjoyable immersive experience from start to finish, the actors are brilliant and every cocktail was better than the last.”
November 2022

@traveleatslay Instagram reel

“After being thrown in a holding cell with my fellow inmates, we were processed, issued with our uniforms.”
November 2022

@wanderlustlynsey Instagram post

“If you love a fun packed immersive experience then this is for you.”
November 2022

@weoutside247review Instagram reel

“Immersive cocktail experience.”

@whereteenext Instagram post reel

“Overall Alcotraz is a fun, unusual immersed and experience.”

@wheretoadventures Instagram reel post

“Cocktail bar experience with your inmates.”

@foodieprowie Instagram reel post

“Will you be able to escape?”

@uktravelling Instagram reel post

“You won’t fail to have fun with friends, colleagues or as a couple.”

@london_food_scene Instagram reel post

“I got locked up in prison.”

@appetitefoodie Instagram reel post

“Fun things to do in London.”

@runawatwithrachel Instagram reel post

“The story continues.” Instagram reel post

“In line with the whole prison experience, it’s BYOB, but have no fear as the ‘inmates’ shake up a mean storm in the ‘canteen’”

@hungryexplorer_ Instagram reel post





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