Love pizza?
Love vegan food?
Then you’ll love this vegan pizzeria Purezza

Purezza is the very first vegan pizzeria to open in the UK with it opening it’s first restaurant back in 2015 in the town of Brighton, with a second following a couple of years after in Camden.

They are plant pioneers, revolutionising Italian food through cruelty free ingredients. Their aim  is simple: to make our plant based menu superior to the traditional alternatives.

Cheese which is not cheese

They spent over two years developing cheese which is not cheese.  Their mozzarella is made out of an Italian brown rice. Their ricotta is made using raw cashews.  With all their cheese they are not only just tastier than traditional cheese, they are also less than half the calories and fat as real cheese.

Dough heaven

Their pizza dough is based on a traditional family recipe with a twist. The dough is freshly made each day using a type 2 flour (much healthier than double zero flour) and matured for forty eight hours before being stretched and served. They also make dough using hemp flour, for an even healthier and refreshing alternative.

Gluten-free eating

All their food is animal-free, therefore, also dairy and meat-free, gluten-free food is also at the forefront of our innovation. They currently have a wide range of gluten-free options, including a gluten free sourdough pizzas, creamy pasta dishes and delicious raw food choices.

They are open midday 7 days a week and are based in

  • Brighton: 12 St James’s Street, Brighton, BN2 1RE
  • Camden: 43 Parkway, Camden, NW1 7PN

Click here to discover more.


Thanks to Purezza for letting me and some other members of the community of Love Pop Ups London come down to taste the heavenly vegan food which they serve. Read our blogs / reviews from the comments section below.


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  1. Bianca says:

    This gorgeous restaurant is on a mission to make healthy food options as delicious and beautiful as possible. They hand make all their vegan cheeses in house, from their absolutely stunning brown rice mozzarella, over coconut and cashew cheeses, to a delectable tofu ricotta, everything is dairy-free and tasty…

    Read my full blog here:

  2. Steve says:

    Purezza was named best pizza in the UK, just 2 days before my visit, so it was a very exciting visit. On arrival we were warmly greeted, sat, and told all about their specials and their recent win. It’s always nice when staff are proud of where they work, and gives you a sense of confidence about the place.
    Read the rest here: https://neverfearnew.wordpress.com/2018/10/15/purezza/

  3. Vegan pizzeria, Purezza celebrates authentic Italian flavours without a dairy ingredient in sight.

    Cheese made from Italian brown rice?! That’s right, cheese!

    In the heart of quirky Camden Town, London – bookings are a must, this place gets London folk queuing out the door!

    See what you think here —> https://youtu.be/sRqQ_83hDMk

    Thanks to Love Pop Ups London for the opportunity!

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